About Us

The Australian Council on Children and the Media (ACCM) is Australia's peak body representing children’s interests as digital and screen media users.

In March 2022, the Australian Council on Children and the Media rebranded as Children and Media Australia.

Children and Media Australia (CMA) is a registered business name of the Australian Council on Children and the Media (ACCM).

ACCM believes that its new name, logo and slogan better reflects its engagement with the rights of children as consumers in the ever-expanding world of screen and electronic media.

ACCM remains as the corporate entity.

Our Vision

Children’s safety, wellbeing and rights as users of digital and screen media are paramount.

Our Mission

To support children’s healthy development and protect their rights and interests as digital and screen media users by assisting families and children’s professionals, and by influencing decision-makers.

Our Values

Child-centred: children’s rights and healthy development are everybody’s business.
(It takes a village …)
Research-led: children’s interests are best supported from a strong evidence base.
Parent-friendly: parents deserve significant support in giving their children a good start as digital and screen media users.
Access-equality: all children deserve free access to quality digital and screen media; all parents should have free access to our services.

Our Mandate

As Australia's peak body representing children’s interests as digital and screen media users, we provide information, tools and resources to empower families to nurture their children in a safe and stimulating environment, while being a voice for evidence-based policy and practice at the societal level.

Our Slogan

Thriving in a digital world.

Our Structure

The Australian Council on Children and the Media is structured as a not for profit company limited by guarantee with a national Board representative of major child focussed organisations in Australia.