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YMA Helpline Launch Press Release

HELPLINE TO SAVE TELEVISION NIGHTMARES
2 JULY 2002

A new freecall Helpline designed to help parents cope with the harmful impact of the media on their children's lives was launched today by Senator Jeannie Ferris at the Museum of Sydney.

Set up by Young Media Australia, the new Young Media Australia Helpline (1800 700 357) is a direct response to pleas from many parents who have had first hand experience of the potential harm that television programs, films and computers can have on the young.

In 1999, 10-year-old Genevieve Ooms of Melbourne was hospitalised after becoming traumatised and psychologically 'trapped' inside the video Scream which she had seen at a sleepover. Her father Michael began lobbying the government to provide parents with a service that would help them in such a situation.

Young Media Australia (formerly the Australian Council for Children's Films and Television) took up Michael's issue and received funding under Stronger Families initiative from Department of Family and Community Services to set up the Helpline.

Senator Ferris said the Helpline aimed to raise community awareness about potential harms of inappropriate media exposure. She said that the government believed services such as this would help to strengthen families and quoted US researcher Joanne Cantor as saying that the Australian Government was leading the way internationally in funding such a service to parents.

"Parents can guide their children to safe media use if they themselves understand the issues and have some skills in dealing with them. The Helpline operators can help them with this."

Michael Ooms said Genevieve had made a complete recovery, but it was something he didn't want any other Australian family to go through, so he was pleased if he had made a difference.

Steve Biddulph, top selling author and family psychologist, said that almost all Australian children have been harmed by seeing inappropriate television and movies. "If you have a child who is anxious, aggressive or has attention problems, their television habits are the first place to look" he said. "Parents haven't been told enough about why violent movies harm children, or how TVs in children's bedrooms, for example, can harm their mental health."

The Helpline is expected to receive hundreds of calls per week nationwide.

 


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Copyright 2002 Young Media Australia

Page Modified 19-Jul-2005