Readings and research
Advertising

• Books, articles and reports
• Websites
• Other readings & research

Books, articles and reports

2009

Bakir, A (2009) “Some assembly required”: Comparing disclaimers in children’s TV advertising in Turkey and the United States. Journal of Advertising Research, Vol. 49, No. 1, Pp93-103

Goldfarb, L (2009) Buying into sexy”: Preteen girls and consumerism in the 21st century. http://sgsei.wordpress.com/events/programme/

Kervin, L & Mantei,J (2009) Advertising in “tween” magazines: Exploring the considerations and opportunities. www.englishliteratureconference.com.au

King, C et al (2009) Adolescent exposure to alcohol advertising in magazines: An evaluation of advertising in relation to underage youth readership. Journal of Adolescent Health, Vol. 45, No. 76, Pp626-633

Leek, S & Christodoulides, G (2009) Next-generation mobile marketing: How young consumers react to bluetooth-enabled advertising. Journal of Advertising Research, Vol. 49, No. 1,   Pp44-53

McAllister, Matthew (2009) Girls with a passion for fashion. Journal of Children and Media, Vol. 1, No. 3, Pp244-258

Shadel, WG et al (2009) How does exposure to cigarette advertising contribute to smoking in adolescents? The role of the developing self-concept and identification with advertising models. Addictive Behaviors, Vol. 34, No.11, Pp932-937

Steemers, Jeanette (2009) The thin line between market and quality: Balancing quality and commerce in preschool television.
Televizion, www.br-online.de/jugend/izi/english/publication/televizion/22_2009_E/steemers.pdf
 Pp53-56

Van der Waldt, DLR; et al (2009) Attitudes of young consumers towards SMS advertising. African Journal of Business Management, Vol. 3, No. 9, Pp444-452

Vardavas, CI; et al (2009) Reducing adolescents’ exposure to alcohol advertising and promotion during televised sports. Journal of the American Medical Association, Vol. 301, No. 14, Pp1479-1482

Ford, J (2009) Effects of advertising on children. International Journal of Advertising, Vol. 28, No. 1,  Pp169-170

2008

Buijzen, M; et al (2008) Associations between children’s television advertising exposure and their food consumption patterns: A household diary-survey study. Appetite, Vol. 50, No. 2-3, Pp231-239

Chang, CC  (2008) Chronological age versus cognitive age for younger consumers -implications for advertising persuasion. Journal of Advertising, Vol. 37, No. 3, Pp19-32

Matthews, AE (2008) Children and obesity: a pan-European project examining the role of food marketing. European Journal of Public Health, Vol. 18, No. 1, Pp7-11

Maher, JK; et al (2008) Racial stereotypes in children’s television commercials. Journal of Advertising Research, Vol. 48, No. 1, Pp80-93

Moodie, C; et al  (2008) Tobacco marketing awareness on youth smoking susceptibility and perceived prevalence before and after an advertising ban. European Journal of Public Health, Vol. 18, No. 5, Pp484-490

Nairn, A; Fine, C. (2008) Who’s messing with my mind? The implications of dual-process models for the ethics of advertising to children.  International Journal of Advertising, Vol. 27, No. 3, Pp447-470

Siegel, M; et al (2008) Comment - alcohol advertising in magazines and youth readership: are youths disproportionately exposed? Contemporary Economic Policy, Vol. 26, No. 3, Pp482-492

Sutfin, EL; et al (2008) Adolescents’ responses to anti-tobacco advertising: Exploring the role of adolescents’ smoking status and advertisement theme. Journal of Health Communication, Vol. 13, No. 5, Pp480-500

2007

Berenstain, S & J, Berenstain, M (2007) The Berenstain Bears & the trouble with commercials. Harper Entertainment

Bridges, E; Briesch, R (2007) The ‘nag’ factor and children’s product categories International Journal of Advertising Vol. 25, No. 2, Pp 157-187

Chester, B & Montgomery, K (2007) Interactive Food & Beverage Marketing: Targeting children & youth in the Digital Age. Berkely Media Studies Group http://www.digitalads.org

Collins, RL et al (2007) Early adolescent exposure to alcohol advertising and its relationship to underage drinking. Journal of Adolescent Health, Vol. 40, No. 6, pp 527-34

Devlin, E; Eadie, D; Evans, K (2007) Comparative study of young people’s response to anti-smoking messages. International Journal of Advertising Vol. 26, No. 1

Edwards, C; Oakes, W; Bull, D (2007) Out of the smokescreen II: Will an advertisement targeting the tobacco industry affect young people’s perception of smoking in movies and their intention to smoke. Tobacco Control, Vol. 16, No. 3, Pp 177-181

Feighery, EC; Henriksen, L; Wang, Y; Schleicher, NC; Fortmann, SP.(2006) An evaluation of four measures of adolescent’s exposure to cigarette marketing in stores. Nicotine & Tobacco Research, Vol. 8, No. 6, Dec 2006

Freeman, B; Chapman, S (2007) Is “Youtube” telling or selling you something? Tobacco content on the Youtube video-sharing website. Tobacco Control, Vol. 16, No. 3, Pp 20

Grundy, D (2007) Global marketing ethics: social and emotional-psychological issues in advertising to children. Transformations in Business & Economics, Vol. 6, No. 2, Pp41-64

Holt, D, Ippolito, P, Desrochers, D, Kelley, C (2007) Children’s Exposure to TV advertising in 1977 & 2004: Information for the obesity debate. Federal Trade Commission http://www.ftc.gov/os/2007/06/cabebw.pdf

Hurtz, SQ, Henriksen, L, Wang, Y, Feighery, EC, Fortmann, SP (2007) The relationship between exposure to alcohol advertising in stores, owning alcohol promotional items, & adolescent alcohol use. Alcohol and Alcoholism, Vol. 42, No. 2

Sinclair, J; Wilken, R (2007) Super size me: Accounting for television advertising in the public discourse on obesity. Media International Australia, No. 124, Pp45-56

Te’Eni-Harari, T; et al (2007) Information processing of advertising among young people: the elaboration likelihood as applied to youth. Journal of Advertising Research, Vol. 47, No. 3, Pp326-340

Thomas, S Gregory (2007) Buy, Buy, Baby: How Consumer Culture Manipulates Parents and Harms Young Minds. Houghton Mifflin

Warren, R; et al (2007) Food and beverage advertising to children on US television: Did national food advertisers respond? Journalism & Mass Communication Quarterly, Vol. 84, No. 4 , Pp795-810

2006

Austin, EW (2006) "Why advertisers & researchers should focus on media literacy to respond to the effects of alcohol advertising on youth." International Journal of Advertising, Vol. 25, No. 4

Hust, SJT (2006) "Alcohol advertising & youth: themes, appeals & future directions."International Journal of Advertising Vol. 25, No. 4

Jones, JP (2006) When ads work: New proof that advertising triggers sales. 2nd ed M E Sharpe Inc

Wakefield, M; Terry-McElrath, Y; Emery, S; Saffer, H; Chaloupka, FJ; Szczypka, G; Flay, B; O’Malley, PM; Johnston, LD.(2006) Effect of televised, tobacco company-funded smoking prevention advertising on youth smoking-related beliefs, intentions, and behavior.American Journal of Public Health, Vol. 96 No. 12, 2006, p2154-2160

Before 2006

Becker, A (2002) 'Marked link found between eating disorders and TV'. In British Journal of Psychiatry, June.

Brain, M (2003). How web advertising works. HowStuffWorks.com.

Center on Alcohol Marketing and Youth (2002) Television: alcohol's vast adland. Washington: Center on Alcohol Marketing and Youth.

Commercial Alert (2002) Commercial Alert's Parents' Bill of Rights. Portland, US: Commercial Alert.

Dalton, M.A., Sargent, J.D., et. al (2003) Effect of viewing smoking in movies on adolescent smoking initiation: A cohort study. The Lancet. Vol. 361, No. 9373, 07 June, 2003

Davidson, D. K. (2003) "Selling Sin: The marketing of Socially Unacceptable Products: Second Edition". Quorum Books. November 2003.

Gunter, B, Oates, C & Blades, M (2005) Advertising to children on TV: Content, impact, regulation. Lawrence Erlbaum

Hargreaves, D (2002) 'Adolescent body image suffers from media images of the impossibly thin'. In Flinders University Journal, vol. 13(9) June 10-23.

Hastings, G. B., et al. (2003) Review of Research on the Effects of Food Promotion to Children. Food Standards Agency (UK), Prepared by the Centre for Social Marketing, University of Strathclyde, UK. September, 2003.

Healey, J (ed) (2003), Healthy Body Image - Issues in Society. Vol. 182. NSW: The Spinney Press.

Jernigan D.H. et al. (2004) Sex Differences in Adolescent Exposure to Alcohol Advertising in Magazines. In Archives of Pediatrics & Adolescent Medicine, Vol. 158 No. 7, July 2004 p. 629–634.

Langrehr, D. (2003). From a Semiotic Perspective: Inference Formation anf the Crital Comprehension of Television Advertising. Reading Online. Vol. 6, No. 9, May 2003.

Neer, K. (2003) How product placement works. HowStuffWorks.com.

Oates, C.; Blades, M. & Gunter, B. (2001) Children and television advertising: When do they understand persuasive intent? Journal of Consumer Behaviour. Vol. 1, No. 3, July, 2001, p. 238-245.

Quart, Alissa (2003) "Branded: the buying and selling of teenagers". Perseus Publishing: MA (USA). January 2003.

Underhill, P. (2003) "Why We Buy: The Science of Shopping". Simon & Shuster.

Wade, T (2002) 'Getting critical of media glamour may stave off eating disorder'. In Flinders University Journal, vol. 13 (3) March 18-April 1.

Websites

Commercial Alert (US)

Media Smart (UK)
- helping children to watch wisely

PBS Kids Don't Buy It - get media smart (US)
A fun, media literacy based section for kids offering interactive games and exercises along with facts and figures on advertising/consumerism, television, and media production.

Campaign for a Commercial Free Childhood (US)

TRUCE - Teachers Resisting Unhealthy Children's Entertainment (US)
- in particular their Toy Action Guide